Digital Product Passport

Digital transparency for the food industry

Digital Product Passport: Smartly connected products

What is the Digital Product Passport?

MULTIVAC’s Digital Product Passport uses the GS1 Digital Link standard to connect physical products with their digital twin. Each package or batch is assigned a unique QR code that can flexibly provide a variety of information – from production data and recycling instructions to preparation tips.

Key Benefits

For Manufacturers

Traceability of every batch and direct customer interaction.

For Retailers

Accurate inventory management thanks to package-level data.

For Consumers

Complete transparency on origin, processing, and preparation.

For Recyclers

Detailed information on material composition makes recycling easier.

GS1 Digital Link – The Technology Behind It

A single QR code provides continuously updatable information, tailors content to specific target groups, and replaces multiple barcodes – suitable for any industry and use case.

Web-enabled & dynamic: Information on the QR code can be updated online at any time.

Targeted: Different users receive different content – consumers, retailers, or logistics partners.
Space-saving: One code replaces multiple barcodes and data carriers on packaging and labels.
Versatile: Suitable for consumer goods, food, process engineering, and many other industries.

Product Information

All relevant details, such as ingredients, origin, or nutritional values, are stored digitally and can be accessed by consumers at any time via QR code.

Production Data

Data captured from the packaging line – such as production time, location, and process steps – provides maximum transparency across the entire supply chain.

Recycling Information

Precise information on material composition facilitates sorting and reuse, supporting optimized recycling of the packaging.

Traceability

Each package or batch can be uniquely identified, allowing producers to track the journey of their products from origin to retail without gaps.

Inventory Management

By linking the best-before date to the GS1 code, retailers gain precise inventory information, helping to significantly reduce overstocking and spoilage.

Customer Engagement

Interactive content and direct feedback options create new touchpoints and strengthen the relationship between manufacturers and consumers.

Individual instructions

Personalized preparation or usage tips can be provided via the QR code – tailored to the product variant or batch data.